Below is my first rough draft of the mailer.
The cover (red) is very rough right now, so it still has to be worked on.
I chose to make everything very simple, functional and clear (that's what I usually look for when I get something in the mail). I made an emphasis on free space to make it easier to read. I also tried to use retro-looking colors: red, beige and black.
It's far from being done, but here's what I have so far.
back spread

inside spread

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