Tuesday, February 3, 2009

IA:Research about Brands. Collecting information.

I was surfing the web, trying to find information that would be relevant to the topic of branding and that would be interesting to work with. The "Emotional television" article talks about the things viewers have an emotional response to and how it is achieved. The article also touches upon the way people's decisions are often clouded by emotive advertisement.

The "Hipster" article from Adbusters presents an interesting perspective on the "street-cred". It talks about the way hipsters become a trend. Brands and publicity plays a big part in this. Here's an interesting quote from the article: "The American Apparel V-neck shirt, Pabst Blue Ribbon beer and Parliament cigarettes are symbols and icons of working or revolutionary classes that have been appropriated by hipsterdom and drained of meaning. Ten years ago, a man wearing a plain V-neck tee and drinking a Pabst would never be accused of being a trend-follower. But in 2008, such things have become shameless clich├ęs of a class of individuals that seek to escape their own wealth and privilege by immersing themselves in the aesthetic of the working class."

I thought this article "What is a lifestyle brand?" was pretty funny, mostly because the amount of anger the person has

The "Cheap Beer?" is a good example of the way brands loose their historic roots. I thought that the example of the PBR (Pabst Blue Ribbon Beer) beer was rather informative.
Here's a quote: "That is to say, PBR’s blue-collar, honest-workingman, vaguely anticapitalist image-image attached to it by consumers-is a sham. You really couldn’t do much worse in picking a symbol of resistance to phony branding.”

Here is some basic information on the "Buy Nothing Day" campaign by Adbusters.

This Forbes article "World's Most Desirable Luxury Brands" presents some useful information about Gucci and why it is so valued by the consumers. It also tells you who buys Gucci. Surprisingly, only 7% of the polled North American shoppers buy Gucci.

Here's an article I found " Interbrand Launches Premiere Leading Luxury Brands Study" presents some facts about the business side of luxury brands.

I have a very interesting chapter from the book "Ways of Seeing". It makes a lot of good points that explain what is advertising and how it works. I also have a brand glossary with all the key terms of branding. Have some imagery too.

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