I came across this ad in the New York JFK airport. The pictures are not the best quality, but they show enough. As I found out from the article Smarter Planet on the cyberseraphic.com, the series is meant to show IBM's vision of the future with technology making the world smarter and more eco-friendly.
I noticed the type right away, mainly because it wasn't the standard Helvetica and the series was bright and simple. The icons are pretty clear and bright enough to draw your attention. Even though the type on the bottom is a bit repetitive, the posters seem to work well as a sequence and could probably work separately. I think it's funny that I caught a lot of questioning glances when I was taking pictures of this.
